TV announcements and inserts from TV shows from the 1980s show the creative work of Miha Vipotnik for public television (RTV Ljubljana). TV commercials made by Miha Vipotnik for various Slovenian producers and their brands between 1996 and 2002 show a skill in balancing the client's requirements and desires and Vipotnik's tendency to experiment in framing, editing and inserting unusual procedures also into this commercial genre. Often, the commercials have a cinematic effect, which may also override the primary purpose of the advertisement as such. (Source: DIVA Station)

Selection:

Bayer: Aspirin Direkt
Slovenia, 1996–2002,Super 16mm, 4:3, colour, 15"

Bank of Celje: Prisoners
Slovenia, 1997, Super 16mm, 4:3, colour, 45” (The commercial won the Silver Bar Award at the 1997 Golden Drum International Advertising Festival.)

Ilirija: Trio
Slovenia, 1996–2002, Super 16mm, 4:3, colour, 28"

Zelene doline: Yogurt
Slovenia, 1996–2002, DigiBeta, 4:3, colour, 26”

Ljubljanske mlekarne: kornet Zlatorog
Slovenia, 1996–2002, Super 16mm, 4:3, colour, 36”

Mura: LeOna
Slovenia, 1996–2002, Super 16mm, 4:3, colour, 30” 

Peko (1)
Slovenia, 1996–2002, Super 16mm, 4:3, colour, 30”

Peko (2)
Slovenia, 1996–2002, Super 16mm, 4:3, colour, 30”

Radenska: Black currents
Slovenia, 1996–2002, Super 16mm, 4:3, colour, 34"

Sava: Goodyear
Slovenia, 1996–2002, Super 16mm, 4:3, b-w, 26"

Krka: Vitaskin
Slovenia, 1996–2002, Super 16mm, 4:3, colour, 20”