The video consists of scrolling text and static image in the background. The text is compiled from various advertising slogans of famous international brands. Combined into a body of text these singular statements form new meanings with almost poetic connotations. It all sounds very nice and familiar. But the fusion of a beautiful scenic landscape slowly fading in and out in the background with the ominous soundtrack creates a strong contradiction and puts the kind harmonious text into perspective. The video is a critique of the omnipresent advertising strategy of promising happiness and success ? the wonders of contemporary times. The words are only empty promises used for seducing and soliciting consumers into purchase in order to feel good about themselves. This personal persuasion strategy is emphasised with the title, which is composed from the famous slogans 'just do it' and 'yes you can'. The video was made by invitation to participate in the FemLink's video collage on the topic of wonder. (Source: Vesna Bukovec)
Production: Vesna Bukovec, 2006
Video work is playing with the cliché motif of TV ads for women. Author is combining the key moments when models smile, touch their skin and fix their shiny hair. She problematizes the endless game of arousing consumers and lateral brain washing.
Production: Kolektiva, 2006
The video belongs to a series of projects that have been produced since 2004 in the context of the KOLEKTIVA's psycho-geographical Platform 'Special Place in the City'. The authors recorded the video at an artistic residence in Graz. Local artists and the...
Production: Kunsthaus Graz, 2006
The video is part of a project prepared by the authors for the group exhibition "Narratives, -35 / + 65: Two Generations" in Kunsthaus Graz, in 2006. They published an open call for a short story about the artwork prepared by the three authors f...
Production: Vesna Bukovec, 2005
Video work based on an editing manipulation of a found material shows a half-minute video rewind of a weigh lifter's performance on the Eurosport channel. This extremely difficult discipline gets a different context due to skillful editing.
Production: Kolektiva, 2004
Video is a collage of voyeuristic recordings of people in public space in the main square of Ljubljana. Authors make statements about people caught on camera based on their own impressions. Screen is divided into four parts, where we can see the presumpti...
Production: Kolektiva, 2004
A Slovene question that translates into "To hurry or to be thorough?" is being pronounced by English speaking people of different age. We witness drastically different pronunciations, which remind us about how relative the language is and about its power...
Production: Kolektiva, 2004
The video is the first in a series of projects that have been produced since 2004 within the framework of the KOLEKTIVA's psycho-geographical platform 'Special Place in the City'. The video was recorded at the artist residency in Nottingham. Lo...
Production: Vesna Bukovec, 2003
Video work marks the moments after the intro of the TV news on one of the Slovene commercial TV stations, when the presenters silently look at each other. Their gesticulation, gazes at the co-presenter or towards the camera are stressed by editing and poi...
Production: Vesna Bukovec, 2002
The video is a documentary recording of an action in which the author lectures her parents about the facts of contemporary art history. The author deals with adapting professionally specific contents to a laic listener.
Production: Vesna Bukovec, 2001
Video work is a collage composed of found material to which the author adds graphic inserts. Through the content of the video she poses herself questions which can always be answered with "I don't know". With that she problematizes the state of contempora...