Danilo Milovanović
No. 1365
"Product"
Artist: Danilo Milovanović
Title: Product
Duration: 00:06:27
Year: 2017
Genre: Documentary video / Performance
Production: D.M.

 
SYNOPSIS

The goal of the intervention is to place the product, as a cell of consumer society, somewhere where it is not expected. The first step of the intervention is visiting supermarkets and collecting authentic brand labels found on imported fruit. This fruit represents the majority of accessible fruit on the market. The second step is to paste the stickers on the still groving fruits of a living tree. With this, I wanted to achieve 'branded' fruit effect before it became recognized as an 'edible product of nature' (a quote from one of the labels). The work presents a provocative comment on the consumerist policy of the food industry. The intervention was carried out in 2017 in Novo mesto. (Source: Danilo Milovanović)


 
OTHER WORKS
12
Toni Poljanec, Neža Knez, Danilo Milovanović - Y?Toni Poljanec, Neža Knez, Danilo Milovanović - Y?Toni Poljanec, Neža Knez, Danilo Milovanović - Y?
Toni Poljanec, Neža Knez, Danilo Milovanović - Y? (57:03)
Production: Projekt Y? (Toni Poljanec, Neža Knez, Danilo Milovanović, Luka Erdani), 2020
Y? is a road-trip documentary shot in 2019 during the journey from Kragujevac (Serbia) to Mercer (Pennsylvania, USA) with a Yugo coral 55. Our four-member team took the Yugo – a catalyst of myths and facts within a specific time and space – fo...
Danilo Milovanović - CultivationDanilo Milovanović - CultivationDanilo Milovanović - Cultivation
Danilo Milovanović - Cultivation (00:03:17)
Production: D.M. in Vstop prost, 2018
Simple street art intervention focuses on plants that have grown up from gaps or damages in architecture and streets. Due to their invasive nature they are usually automatically recognized as intruders among decorative plants shaped by people’s tast...
Danilo Milovanović - BitumenographyDanilo Milovanović - BitumenographyDanilo Milovanović - Bitumenography
Danilo Milovanović - Bitumenography (00:02:16)
Production: 2018
Video documentation of an intervention in a public space. The artist made a large-scale graphic print from a bitumen-coated street surface. He selected the surface from bitumen as an illustration of the presence of a heavy industry on which the city of Ka...
Danilo Milovanović - (Dis)connectionDanilo Milovanović - (Dis)connectionDanilo Milovanović - (Dis)connection
Danilo Milovanović - (Dis)connection (00:04:48)
Production: D.M., 2017
This intervention is a humorous, but actual reaction to the laying concrete on the public, living space. The idea requires a specific location that contains a grassy section interrupted with a concrete section. The grassy part must contain everyday use of...
Danilo Milovanović - IntreederDanilo Milovanović - IntreederDanilo Milovanović - Intreeder
Danilo Milovanović - Intreeder (00:04:15)
Production: D.M. in Fotopub, 2017
Documentation of an intervention in a public space, performed by the artist together with the team of Fotopub festival in Novo mesto. In his public actions, Danilo Milovanović often criticizes capitalist-consumer urban reality in a humorous manner. With...
Danilo Milovanović - Plastic Makes It StaticDanilo Milovanović - Plastic Makes It StaticDanilo Milovanović - Plastic Makes It Static
Danilo Milovanović - Plastic Makes It Static (00:03:17)
Production: D.M. in Fotopub, 2017
Privatization and profit-making treatment of water resources is becoming an increasingly profitable business. Drinking water, which is vital for humans, should in no way be a commercial commodity that fills the shelves of supermarkets in hundreds of...
Danilo Milovanović - LongcutDanilo Milovanović - LongcutDanilo Milovanović - Longcut
Danilo Milovanović - Longcut (00:02:19)
Production: D.M., 2017
The idea of ​​intervention arises from the question of the discourse of time in a modern society. This has "shrunk" at the mental level and it seems that 24 hours a day is no longer enough to perform all the tasks required by the pace of modern life. As...
Danilo Milovanović - Roundabout ParkDanilo Milovanović - Roundabout ParkDanilo Milovanović - Roundabout Park
Danilo Milovanović - Roundabout Park (00:07:45)
Production: D.M., 2017
This intervention deals with public space in general. How do we experience it, where are the limits of using it, how do we behave inside of this? I found roundabouts an interesting examples of non-reachable public spaces, due to their position surrounded...
Danilo Milovanović - Urban Plants Cu(l)tDanilo Milovanović - Urban Plants Cu(l)tDanilo Milovanović - Urban Plants Cu(l)t
Danilo Milovanović - Urban Plants Cu(l)t (00:03:43)
Production: D.M., 2017
The intervention is a reaction to the design of external plants in public and private spaces. They are usually trimed in geometric forms, thereby making their aesthetic value dominant over the organic nature and biological function of the plants. I am rea...
Danilo Milovanović - CoverDanilo Milovanović - CoverDanilo Milovanović - Cover
Danilo Milovanović - Cover (00:06:13)
Production: D.M., 2016
Video documentation of a performance in a public space, recorded in Prague in 2016. The artist laid down on the sidewalk, while his friend covered him with empty plastic bottles. The pile of bottles on top of him keeps growing, but passers-by, with except...
12
 
YEARS 2 decades present
Toni Poljanec (Tina Glavič Novak, Uroš Lebar) - Bitter Smile
Toni Poljanec (Tina Glavič Novak, Uroš... (00:34:10)
Hupa Brajdič produkcija, 2010
Neža Knez - Square
Neža Knez - Square (13:00)
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Toni Poljanec (Maja Nemec) - Growing Wings
Toni Poljanec (Maja Nemec) - Growing Win... (00:23:55)
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Neža Knez - I follow (10:33)
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Toni Poljanec - Buy Nothing Day – Can'... (00:02:57)
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Neža Knez - Proposals and experiments (14:13)
Škola dokumentarnog film..., 2022
Neža Knez - For-Nothing
Neža Knez - For-Nothing (11:37)
N.K., 2016
Neža Knez - The Same Sweat is Still Flowing Through the Same Pores (attempt #2)
Neža Knez - The Same Sweat is Still Flo... (17:16)
Galerija Tobačna, 2021
Toni Poljanec (Maja Isakovič, Tina Glavič Novak, Jaka Špiler, Maruša Vukelić, Tanja Skale) - Insider
Toni Poljanec (Maja Isakovič, Tina Glav... (00:05:34)
Zavod Voluntariat, 2010
Toni Poljanec - Hope dies next to last
Toni Poljanec - Hope dies next to last (00:23:55)
Žalostna sova, 2016
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